- destination branding
Building brand equity in a real-estate development requires a comprehensive understanding of both the developer’s vision and the target market to create a compelling identity for the project that differentiates itself from its competitors.
Brand Development
During the early design phases of a development project, we help you find the story that will guide future phases of the design and assures the completed project will resonate with its intended audience.
- Prepare market research
- Identify unique project features and establish the project’s value proposition
- Clarify key brand attributes, project name, and logo to establish a strong connection with target audiences
- Develop brand guidelines
Marketing
We bring your brand to market through promotional materials specifically designed for your target audience.
- Marketing materials
- Website splash pages
- Construction barricades and site billboards
- Branded swag
Placemaking
We bring your brand’s story to life through visual storytelling in the physical and digital space. Our integrated approach blends technology, construction, and design to build spaces where meaningful interactions are encouraged.
- Identity and monument signage
- Programming, wayfinding, and ADA signage
- Environmental artwork and sculpture
- Tenant experiential design and branding
- Fabrication and installation
